Syllabus En301

English 301 Professional Writing & Communication SUNY Canton Spring 2013 Instructor Eunjyu Yu, PhDOffice FOB 520 Email netmailprotected eduPhone 315-386-7681 Welcome Professional Writing & Communication is concentrate on preparing you to enter any workplace and assess communication expectations Who is my audience for this document or presentation? What is my purpose? How substructure I best in denote this audience to follow my instructions or learn this concept or respond positively? Well focus on the wide range of audiences, genres, and contexts that professionals commonly encounter, including the good issues that writers need to consider.To help you develop the skills and strategies you need to create successful communication, this course relies on strong interaction among class members. Each assignment builds toward the next to be successful, you need to lie actively involved in the class, ask questions, and submit assignments on time. I recommend logging on daily Monday th rough Saturday to stay on top of your course work. extend Description Professional communication is specialized writing and communication that helps students respond to the challenges of a technical world.In this course, students, as professionals, lead analyze needs and concerns for specific workplace situations, organize effective solutions, and prepargon and produce the needed memos, reports, presentations, web-sites and/or other items, which ordaining then be assessed and evaluated by other students acting as intended users. Students exit create, design, and package these documents, selecting appropriate communication technology to accomplish the task, and will then display the technical data in writing and visually, as well as present such teaching orally when applicable.Students should be familiar with desktop publishing and electronic presentations. furrow Goals By the end of this course, students will be able to Course Objective Institutional SLO a. identify what f orms and formats of technical professional writing and communication ar traditionally used on the job, choose an appropriate style for communicating specific information, analyze audience needs and interests and then present the information in written or oral form 1. Communication2. Crit. Thinking4. Inter-Intrapersonal b. develop and establish their credibility as authors by writing directions, memos, e-mails, reports, manuals, and other workplace oriented material, either individually or as part of a collaborative team, as well as evaluate the ethical implications of their own and others work 1. Communication2. Crit. Thinking3. Prof. Competence4. Inter-Intrapersonal c. research specific workplace situations/ jobs that overlook a written or oral response or solution using traditional (library, surveys, interviews, etc. ) and/or innovative research methodology as necessary 1. Communication2.Crit. Thinking3. Prof. Competence d. design and develop written items that have a clear-c ut purpose and will be proficient in delivering such information in the appropriate form 1. Communication2. Crit. Thinking4. Inter-Intrapersonal At the top of the Assignment ragtime for each whole, I will review the goals specific to that unit and explain how activities will help you reach those goals. Textbook (Required) Kolin, P. (2012). Successful Writing at Work (Concise Third Edition). Boston Houghton Mifflin Harcourt. (The e-book is available for purchase or rent at http//www. engagebrain. com/ pasture/isbn/9780495901945) Course Expectations This syllabus represents my contract with you for this semester. You will also receive handouts detailing individual writing assignments. You are responsible for reading and understanding all of these documents and for communicate questions in a timely manner. Below are some general guide business sectors for successfully navigating this course. For more information on learning in an online environment, see the folder Your Course Orien tation. All students are required to adhere to the standards outlined in SUNY Cantons Student Handbook.Minimum Technology Requirements * Access to a working data processor with Windows 2000, XP, or Vista or Mac OS X (10. 3 or higher). The computer should have a minimum 256 MB of RAM and 1GB supererogatory hard disk space. * Connection to the Internet (broadband connection such as RoadRunner or DSL is preferred dial-up users should consult Online Learning Center). * SUNY Canton email address and access to ANGEL (the course management system). * Methods for backing up your work, such as a flash drive. Back-up Plans * Problems happen prepare now for unpredicted snafus and emergencies. Locate another computer (such as a friend or the local public library) you could use to submit your assignments in case your computer crashes or your internet service is interrupted. * Back up all work regularly, using a USB flash drive or other appropriate system. * Keep your computer virus protection software up to date and use it. Delivery of Assignments * All work should be submitted via ANGEL. Refer to the detailed Assignment Sheet for each unit instructions for format and delivery are clearly spelled out. * Assignments sent via email will receive a zero. Formal documents must be in MS Word or appropriate compatible format (look for a . doc, . docx, or . rtf extension on the file). Unless otherwise noted, label your work Yourlastname_AssignmentName. docx Contacting the Professor * Please meet me with any questions or concerns using ANGEL email (click on the Communicate tab). You can expect a response within 48 hours Monday through Thursday. Questions leftover in an assignment Drop Box or on a Discussion Board whitethorn not be noticed in a timely manner. * All email sent for this class must be professional in tone and preparation.Be sure to include an appropriate subject line with the course name (ENGL301). Demonstrate respect for my time and your own ideas by expressing y our questions or concerns in detailed, get along sentences using correct capitalization and punctuation. (See the handout on Netiquette at COURSE DOCUMENTSSYLLABUSFAQs for more precise information and examples. ) Demonstrating Respect Online * This class is or so communication in professional environments. You are therefore expected to manner yourself in a professional manner. Treat this like a new workplace where you dont know anyonethe kind where people dont wear jeans. In other words, ANGEL isnt Facebook ) * Making ourselves understood can be challenging in the best of circumstances. In online environmentsfrom IMs between friends to titular business emailwe must be doubly conscious of clarity and tone. (Read the handout on Netiquette at COURSE DOCUMENTSSYLLABUSFAQs. ) Attendance and Participation * Class familiarity is essential to online learning. You are expected to log on daily Monday through Saturday when classes are in session to check for messages and submit assignment s. Follow the calendar provided down the stairs as well as the detailed Assignment Sheets provided. ADA, Family Emergencies, and Other Considerations As in the workplace, it is the responsibility of the student to advise the instructor of any concerns that may squeeze participation. If you are unfamiliar with course or college procedures, have a documented disability, or are experiencing a family emergency, contact me right away so that we can work out a fair and mutually agreeable solution. Campus Resources The Writing Center The Writing Center isnt just for standard academic essays.Tutors are available to work with you on all kinds of documents. Located on the second floor of Southworth Library, the Writing Center is available throughout the school year to answer at any stage of the process, from making sense of an assignment to final editing. On campus, call the Writing Center at 386-7308 or drop by to learn more. Online students may access the Writing Center via email emailpr otected edu. Online Learning SUNY Cantons Online Learning experts are available to help you with the logistics of taking an online course. breach them out at http//www. anton. edu/ol/current. html. If you need technical assistance with ANGEL, go to http//sin. suny. edu/sin_helpdesk. htm. Career Services Dont wait until youve finished your degree to learn about the amazing resources at Career Services From exploring career options to crafting a resume, theyre the experts http//www. canton. edu/career_services/. Southworth Library The library is an excellent place to begin your research, with databases and ebooks as well as 24/7 help from reference librarians http//www. canton. edu/library/. Evaluation and GradingEvaluation criteria for individual assignments will be included on the handout for each unit. Generally speaking, A work begins by fulfilling the basic requirements of an assignment, but also demonstrates superior understanding, careful preparation, and creativity. An awaren ess of audience and purpose is essential for producing quality work. Please note drafts indicated on the Calendar and Assignment Sheets are required final work will not be accepted for grading unless drafts are completed on time. Your semester tell will be based on the scale below.Should you have questions about your grade on any assignment, at any point in the semester, gratify contact me promptly so that we can discuss your concerns. A Above 90% B+ 85-89. 9% C+ 75-79. 9% D 60-69. 9% B 80-84. 9% C 70-74. 9% F Below 59. 9% Deadlines and Late Work Your successful completion of this course depends upon your completing assigned work on schedule. Please consult the Calendar and Assignment Sheets for specific referable dates unless otherwise indicated, work ascribable on a specific date must be properly posted by midnight on that day.Late work will not be accepted unless you can provide a legitimate, documented excuse. If a problem arises that may prevent you from submitting your w ork on time, contact me right away. Feedback and Revision I encourage you to seek out additional feedback from me, the Writing Center (see below), or colleagues. Please note drafts indicated on the Calendar and Assignment Sheets are required final work will not be accepted for grading unless drafts are completed on time. Rewrites and Extra Credit There will be no opportunities for rewrites or extra credit.Plagiarism While this course, with its emphasis on working collaboratively, may challenge traditional ideas about plagiarism, integrity and honesty are just as important in the workplace as in the classroom. Failure to cite sources (including colleagues or information found online) is a serious ethical breach, intentional or not. Work you submit for this course must have been written by you for this course during this semester. If you have any questions or want to coordinate writing for this class with a project you are completing for another professor, please burble to me in adva nce.Overview of Assignments Below is a brief overview of the assignments you will be expected to complete over the course of the semester. Please refer to the complete Assignment Sheet for each unit (see COURSE DOCUMENTS) and the Calendar below for further details and email me with any questions. Unit I Communicating with Potential Employers This unit will focus on developing and refining strategies for successfully communicating with organizations you hope will hire you. In addition to quizzes and Discussion forum posts, you will complete a questionnaire analyzing a job ad, resume, and cover letter.Unit II Communicating Across Organizations In this unit, you will form teams of three to four members. Each team will be responsible for researching a current issue and communicating that information to two distinct audiences. Each team must produce a serial publication of working documents, including a contract outlining how the team plans to work together and guidelines for resolving possible conflicts. Formal documents will include memos, an informative brochure, and a short report. Course CalendarNote Please be aware of all relevant deadlines. Assignments must be posted by midnight on the day theyre imputable. For example, your first Discussion Forum post needs to be submitted by midnight on Sunday. MODULE ASSIGNMENTS DUE NOTES mental faculty 1Week of 1/21 * Read Syllabus, Netiquette, Discussion Forum Guidelines and the Unit I Assignment Sheet by Sunday 1/27 * Discussion Forum 1 (DF1) due Sunday 1/27 * Quiz 1 available until Sunday 1/27 midnight faculty 2Week of 1/28 * Read Chapters 1 & 5 plus pp. 76-381 in Successful Writing at Work (SWW) by tienesday 1/30 * DF2 Initial Post due Wednesday 1/30 * DF2 Reply due Thursday 1/31 * line of products Ad Questionnaire due Sunday 2/3 (I will grade by 2/10) * Quiz 2 available until Sunday 2/3 Module 3Week of 2/4 * Read SWW Ch 2 & pp. 381-394 also Mixing and Managing Four Generations (on ANGEL) by Wed 2/6 * DF3 Init ial Post due Wed 2/6 * DF3 Reply due Thursday 2/7 * Quiz 3 by Sunday 2/10 Module 4 Week of 2/11 * Read SWW Ch 3 & Ch 4 * Resume draft due Sunday 2/17 (expect feedback by 2/24) * Quiz 4 by Sunday 2/17 Module 5 Week of 2/18 * Read SWW Ch 6 &Ch 10 * upper side Letter draft due Sunday 2/24 (expect feedback by 3/4) * Quiz 5 by Sunday 2/24 Module 6Week of 2/25 * No class. Winter break (2/23-3/3) Module 7Week of 3/4 * Final Resume & Cover Letter due Sunday 3/10 Module 8Week of 3/11 * Read SWW Ch 7 Everyday Writing (on ANGEL) * Quiz 6 by Sunday 3/17 3/13-16 CCCC Module 9 Week of 3/18 * Read SWW Ch 8 & Ch 9 and Unit II Assignment Sheet * Finalize Groups for Unit II by Sunday 3/24see Discussion Forum Midterm grades on 3/19 Module 10 Week of 2/25 * Group Contract due Sunday 3/31 Module 11 Week of 4/1 * Group Proposal due Sunday 4/7 Module 12Week of 4/8 * No class. Spring break (4/6-4/14) Module 13Week of 4/15 * Draft of Report due Wed 4/17 expect feedback by 4/24 Module 14Week of 4/2 2 * Draft of Informative brochure due Wed 4/24 expect feedback by 4/30 Module 15Week of 4/29 * Final report due Tuesday 4/30 4/27-5/1 AERA Module 16Week of 5/6 * Final Informative brochure due Tuesday 5/7 Final grades available on 5/23THE INSTRUCTOR HAS THE RIGHT TO MODIFY ANY SECTION OF THE SYLLABUS. EACH STUDENT IS RESPONSIBLE TO READ AND UNDERSTAND THE SYLLABUS. 1 . ADA is the abbreviation for the Americans with Disabilities Act. Please consult the SUNY Canton website at http//www. canton. edu/accommodative_services/ for more information.

What is the meaning of share value maximization?

The percentholder value represents the interest of stakeholders in a business. Shareholders experiences or seems to see an increase in the value of their shares through dividends or gains at stock exchange. Share value maximization is one of the principles used by management to prioritize the interests of shareholders through projects that will increase profits and ultimately the share dividends. Stock price maximization involves adoption of low cost and efficient processes so as to manufacture goods and services of gamey quality at the low cost possible.Thus, by adopting new technology to produce required goods and services by consumers, is beneficial to the society both in the short and long destination basis. In addition, it facilitates courteous and efficient services as well as adequate stocks of merchandise (Kellison, 1991). Discuss the time value of money impression. What is discounting and how is it related to compounding? What is compounding? Explain why earning intere st on interest is called compound interest?Time value of money is concept used in monetary management to compare alternatives in embellishment as well as solving problems that involve mortgages, savings, loans, annuities, and leases. Time value of value of money is based on the idea that the centre of money one holds today is worth more than the expectation that he/she the like amount in future. The currently held money has high value in future as it can be invested and earn interest after some time.Discounting involves calculating or converting specific future amount/value of money at certain discount rate to establish its present value. Thus, a person is able to make judgment on whether to invest such amount of money and reap rewards in future. On the other hand, compounding refers to adding interest earned to the principal amount so that it can go on earning higher interests in its own right. The reason that initial interest earns additional interest i. e. compounded is why i t is called compound interest (Kellison, 1991).Explain the following instruction While the balance sheet can be thought of as a snapshot of the firms financial position as of a point in time, the income statements reports on operations over a expiration of time? The balance sheet shows the financial position of an enterprise in equipment casualty of net assets, capital (stockholders or proprietors equity), and liabilities as at the end of a specific fiscal period. At any jiffy in time, assets are equal to the owners equity plus liabilities. Liabilities represent creditors claims against the assets of an enterprise.Thus, a balance sheet facilitates a business owner to quickly assess the financial capability and of his/her business. Income statement shows all the business transactions in terms of sales and purchases made, revenue collected, and expenses incurred in given period of time. Therefore, the primary use of income statements is to testify if a company is making profit or loss for a given period of time to the shareholders or possible investors (Frank, 2004). Why is it sometimes misleading to compare a companys financial ratios with those of other firms that operate in the same industry?First, it is in uncertainness that different companies apply or use different accounting policies to govern their financial operations. Therefore, a specific accounting policy applied by a certain company may not be similar to anothers policy. For instance, a company may apply accrual basis concept whereas another doest not recognize accruals until they are paid. Secondly, companies operate differently in terms of business activity and management for instance, companies may be in the same industrial sector but they engage in different activities such as ware of raw materials and processing.In such a case a production company may be affected by adverse conditions like weather whereas the other is favored by industrial-processing subsidies offered by the government which translates to healthier financial ratios. In addition, some financial managers of certain companies are unscrupulous and such individuals can calculate unprofessionally to lure potential investors. Proper comparison can plainly be achieved if there are established industrial standards within which all companies can draft their financial ratios (Ibid, 2004).

Developmental Interview

In the gift of life, we tend to explore a lot of things and we are echo to experience several instances that forget truly build the persona that we retain. Technically as we grow old and become more mature, we face abundance of lessons which will truly define our personality. There were circumstances that we excel in our fields and on the contrary, there were times also that we become unsuccessful in our craft. At any rate, the positive response to this fact was that in any point in our lives we get a mess mount up that will truly shape our paddy wagon and minds this is what our transition in life can put forward to us.Given all the facade of what changes in our lives may bring, it is on a positive note that we go in depth with the facts and analysis that we have as of the moment, and by doing so, it is essential to have some grip with the matter by means of interviews. I conducted a dialogue with three people having the epoch group of young adulthood, 18 yrs old to 40 yrs old and certainly, Ive learned a lot of arouse things about getting mature as well as the changes that maturity can offer, changes linked to age in some itinerary and shared by approximately or all adults in every generation (Bee and Bjorklund, 2007).By giving a brief background of the people that I have talked to, one of them is a fe potent having the age of 18, another one is 24 who is a male and the last one is 38 familys old which is a female as well. We can never deny the fact that they have different approach with their lives given that they have different age brackets and at the same time they have their own sets of individuality. There were a lot of changes that occur in my life as I become more mature and face the corporate world, male 24 years old said.Its a totally different package after school because you are bound with a lot of responsibilities and most of all you have already a grasp of what you really wanted in your life, and that entails the consideration of having your own family, one of the most significant elements in age stratification and age norms in virtually all cultures is the pattern of experiences associated with marriage and family life Bee and Bjorklund, 2007). It has been exemplified that at this age, you are anticipating your future.On another account, when you are still in the age of exploring things which is mostly during your teenage years, you are just apt to the happenings in your life at the present. Technically, you are just bound studying and having fun, said the 19 year old interviewee. In the case of the 38 year old female who have already her own family, the concentration is mainly on rearing the children and pickings good care of the entire family needs. Practically, when we deal with change, it is absolutely on different criteria on a given maturity levels and this is what was epitomized by my interviewee.The consideration as regards to visible changes are different as we compared it with our interview, however, t he physical built was not so emphasized aside from the fact that the frame per se matures. Physical outlook was not emphasized superbly since the age limits in this facet was not that old already and the changes physically are not shown at this point primarily. Accordingly, as the body becomes full-grown there are health vestmentss considerations as well. For the reason that as you encounter transition in your lives, the transformation of lifestyle also follows.In the lead of expanding your horizon, you begin certain habits which truly concern your health. Take for instance the scenario of the 24 years old, male he utters that upon socializing wherein his work requires he established within himself the habit of drinking which he knew that in his latter life there is a consequence. On the other hand, there are additional considerations towards the habits when you are on your way to truly getting old, 38 years old interviewee claimed.Practically, health issues are serious matter si nce it will contribute to our lives when we are about to face older adulthood. It is imperative to mull over on what we desire doing even when we are younger because it will certainly have a pound in the come through years of our lives. Indeed, no one in my interviewee wanted to have a long term care scenario and positively, they are on their way to exploring lifes changes in a brighter side of the angle that is giving importance of their health

Chocolate Pursuasive

Eating chocolate is one of my favorite past times. Just academic session anywhere and eating M&Ms makes my life more enjoyable and I believe that It can arrive at the same effect for everyone else. Thesis Chocolate offers to the world physical and activated benefits, as long as moderation is observed. Transition Eating chocolate benefits your health, it has flavors, and it helps people emotionally 1.Chocolate has health benefits. A. Antioxidant . Cleveland Clan states, Antioxidants help turn off damage done by free radicals that are formed by normal bodily processes. 2. unembellished radicals (unstable oxygen from creation of TAP) causing damage aging. 3. Stronger than Volt C and E (as AAA) Transition B. Flavor 1 . Lowers blood pressure, which improves blood flow 2. Helps lower cholesterol 3. Helps reduce the risk of heart disease C. Benefits for the witticism and heart 1 .The New York Times reports that In a study conducted In Barcelona, Spain on he benefits of chocolate skim milk over regular skim milk, participant had significantly higher levels of cheeseparing HAD cholesterol. Internal Summary The health benefits of chocolate are also complimented by its well known emotional effects. D. Emotional benefits a. Comfort food l. Health. Com contains atrophy - serotonin, which helps elevate mood and Is major player In anti-depressants. II. Releases endorphins, looking at of happy b.Study by Journal Appetite (1996) ii. Women asked to eat choc bar and rate one hour afterwards v. Although felt guilt Tort ten calories, conclude women Tell netter rater eating conflate. Conclusion Chocolate is a great benefactor if given the chance. Its health and emotional benefits can clearly boost the life of an individual. get going Thought give chocolate a chance. Its sweet and most importantly its still a vegetable. As your guide I hope you do eat some chocolate after this, but carry care not to overeat.

Cosmetic Advertisements People Essay

augmentative Advertisements People believe ornamental products be the answers to facial perfection. This often happens because decorative advertising creates an illusion that decorative products are the source to genuinely beauty. People that are trying to fill that void in their lives took towards enhancive products to fill the void. People bind nonfunctional advertisements in learning that unmatchable can achieve true beauty using composing. decorative advertisements teach that the to a greater extent cosmetic products a soul can get around the more beautiful a person allow be.Cosmetic advertisements create an allusion of what real beauty is through lipstick, eyeliners, elongated eyelashes, eye shadows, pulverisation puffs and other cosmetic products. Cosmetic advertisements teach the pursuit of these items will lead to the pr matchlessnessd facial mien that muckle believe they should suck. The truth to this myth is that beauty can non be determined by the use o f cosmetic products because every individual was born beautiful. Still volume are naive to the fact that geniuss beautiful from birth and they buy what cosmetic advertisements are selling beauty to be.Cosmetic advertisements aim is to raise that champion is not beautiful without the use of cosmetic products. One cause of this myth is because it appears that mountain are at their happiest when they are wearing new mascara or are modeling the newest eyeliner. Cosmetic Advertisements portray that if pack want excitement in life people should wear cosmetics. Cosmetic advertisements broadcast how star forecasts with forgeup on. This is telling the public what people are suppose to cheek like.With examples of societies expectations of people if wizard fulfills societies expectations, then ones life becomes exciting if one wears composing. Cosmetic advertisements display how one will have acquaint like Barbie. People now want to become Barbie. The power of advertising is indis putable ( Leslie Ware xii). Cosmetic advertisements have become ideal for what beauty is supposed to be. It no longer is that people wanted to comprehend ones natural look, but it come to the point where people now wear cosmetics to bed.People start deviation out of their way to obtain the necessity to achieve cosmetic beauty buying expensive makeup, extinguish ones credit or carrying a cosmetic bag every where one goes. many people lose understanding of what facial beauty is and make cosmetics their source of beauty. Morals that used to be important in life changed. Generations are losing the value of self appreciation because cosmetic advertising make natural beauty seem pointless to embrace. To enhance ones beauty a person has to use makeup.As a result people are losing knowledge on how to embrace ones self without the use of cosmetics. The impact of cosmetic advertisements changed the way people are looking at themselves in recent generations because cosmetic advertisements b roadcasting the need for nonessential items that people desire in roam to obtain the perfect look, a desirable appearance, rather than the need for items that are essential for life. Regardless if one has the money or not the common belief is for people to have a flawless look achievable with the use of cosmetic products only.Nowadays before children can even say their name properly they are creation introduced to cosmetic products. Young teenagers now persuade their parents in allowing them to wear makeup as cosmetic will catapult their ordinary facial appearance to that of a Barbie. Cosmetic gives teenagers adult appearances if utilize properly. Cosmetic advertisements aim to convince society that one cannot function properly without the use of cosmetic products therefore, cosmetic advertisement affect people by showing what a person should look like and one is inferior if does not undergo the cosmetic metamorphosis.Cosmetic advertisers like Proactiv and Covergirl display comp elling messages to sell their cosmetic products. They offer special deals and discounts for more people to purchase their products. These cosmetic advertisements show endless testimonials of their products effectiveness influencing people on the certainty of their bottle beauty. Advertisements are more than just appeals to buy they are windows into our psyches and our culture. They reveal our values, our (not-so-hidden) desires, our yearnings for a different lifestyle (Six Decades of advertize 537).Without meaningful standard by which to measure ones worth, people telephone numbers to cosmetic advertisements for affirmation. Cosmetic Advertisements uses makeup as a way of showing what people should look like. tiring cosmetics show people having flawless faces or immaculate appearances that are perceived to be of utmost importance. purchasing and wearing these cosmetics are ways of proving to people that one is complete. Cosmetic advertisement send the message that the more cosme tics a person have on the remedy they are and a way of showing they are more of value than those without.The more time and the more money people spend on cosmetics or makeup make them mettlesomeer on the list of facial perfection. Cosmetic advertisements prominently attract the fuddled or the ones with low self esteem. People with low self esteem uses cosmetic products to enhance ones self esteem to be considered as one with an A-list face. Wealthy people with excess money can obtain unlimited makeup and are on the A-list for facial appearance. The ones who cannot purchase unlimited cosmetics to beat complete facial perfection havent made it and are still on the depend for such(prenominal) perfection.Despite the fact, cosmetic advertisements always trying to attain more people in elevate of cosmetic products therefore, according to these advertisements people who do not wear cosmetics are considered D-list for facial appearance. As such this becomes peoples constant battle for more cosmetic products because the more makeup someone has the better ranked that person is. In actuality having the best cosmetic or most expensive makeup does not make a person better than another or mean that a person is complete. In actuality these cosmetic advertisements have not accomplished anything of value to benefit the world.Instead they are telling people how unattractive and incomplete they are without the use of makeup. Cosmetic advertising has developed and supported great industries, change magnitude entire economies, and increase the job market. Cosmetic companies such as Proactiv, Maybelline, Clean and Clear, Loreal and much more, have thousands of employees, vehicles and equipments which contributes to the economic well been. Nevertheless, many people of todays society are under high stress. They may seem publicly confident but secretly they feel a sense of failure, vulnerability, exhaustion, being overwhelmed, and defeat by society.Apart of being naturally una ttractive is the acceptance that, in fact, our age will catch up to us and one will become old. This cause many people to yield to a state of total and utter depression. Beauty advertising companies hone into these vulnerable feelings and promote their products as though it is a cure for all physical and emotional ailments of human being. Hair dye, creams and wrinkle minimizing makeup are only the start to how far people will go to appear beautiful or young again. Cosmetic Advertisements also portray womenas sex objects and define what is popular and what is the perfect look. When it comes to cosmetics, advertisements sell very well. Who wouldnt want skin like Uma Thompson or Queen Latifah as it appears in the plentiful adds of womens magazines glowing and unlined, without a pimple, crease, or freckle in sight? The desire is even sharper today because women feel younger than their calendar years, and they want to look as wide-cut as they feel. ( Daniel B. Yarosh 31). Modern consu mer culture has linked sexuality with beauty to the extent that they cannot be separated.Today, one cannot turn on the television, open a magazine or walk down a public lane without being bombarded with images of seductive women or perfectly toned men being used to sell mixed types of cosmetic products. Why are these images so powerful? These advertising strategies create a desire. How do cosmetic advertisements shape and define the self-concept of both men and women? How does linking beauty with sexuality and desirability influence the way one relates to each advertisement? Finally, Cosmetic Advertisements portray that the void people feel in their lives can be filled through the use of makeup.People loose what happiness is and let Cosmetic Advertisements sell cosmetic happiness. Cosmetic Advertisements are showing people how they should be spending the money they are making in order to obtain beauty. People who do not wear cosmetics are considered to be the losers and the people who wear cosmetics are considered to be the winners. Ones accomplishment should not be judged by how fancy a persons makeup is or how much cosmetics one has on but by how much a person contributes towards society.Cosmetics products are ultimately dominating peoples lifestyle. Works Cited Laurence and Rosen. Six Decades of Advertising Writing and Reading Across the Curriculum. 11th Edition. Ed Laurence and Rosen. Boston Longman, 2011 538. Print. pg 538. schoolman Research Completed. 08 Aug. 2013. Daniel B. Yarosh. Skin The unexampled Science of Perfect Skin. New York Broadway book, 2008 31. Print. Academic Work Completed. 10 Aug. 2013. Leslie Ware. Introduction Selling It. New York Norton, 2002 xii. Print. Academic Work Completed. 11 Aug. 2013.

A Woman’s Place

A cleaning womans set uphold is in the home. This is a sincerely old verbalise, and has right away I think come to mean something precise specific. When people habituate this expression today, it is usually in ridicule of person else, and suggesting that they bewilder very antiquated and reprehensible beliefs. The impulse is that people who actually believe that the saying is true, believe that all wo manpower should be forced to stay in their homes, and non go out to work, or have c beers, and that they should busy and content themselves with tidying up and decorating the home, to draw off it a gentle place to be for their husbands who allow appreciate this.On top of this, they must do the cooking and washing. If this is what the saying means, then I disagree with it. The saying refers to a very large and complicated topic that of peoples roles in society, and if I were forced to state that I either agreed or disagreed with the state handst, then whichever answer I gave would be a simplification so abundant that it would be untrue. However, I may surprise you by stating that I am to a greater extent in agreement with the statement than against it. The standard modern belief seems to be that the saying is wrong. Modern people also seem to believe that those who agree with the saying have old-fashioned views.Actually, I think that there is a confusion between modernity and older ways on this issue. The nonion that a woman must stay at home and have no occupation, and instead make a nice nest is a modern one, non an old one. Before the industrial revolution, and right back to the start of farming, the home was not as it is now. There were no factories. C bandhing for everyone was make in homes. There were no machines for spinning yarn, no automatic looms, no huge workplaces employing hundreds of people discolour and sewing cloth. Instead, there was what we now call cottage industry.A regions cheeses were do in the homes of the locals. A woman who was corking at making cheese or sewing could earn money this way, and she would work at home. There was no divide between the home and work. There were no office blocks, people did not commute, and no one was stopping women from working by confining them to their homes. Similarly, the modern home, in which a compeer might recognize, is a modern thing. Homes until very recently were places where some(prenominal) people lived. Rich people had servants, and low-down people had extended families, lodgers, and took on the task of looking after each others children.Homes were not lonely prisons as they barelytocks be for the modern housewife. The idea that the home is a nice place to stay in and be proud of, and spend money on, is also quite modern, and of great convenience to the various DIY custody around today. Some great houses of the very wealthy were show-pieces, and used for entertaining, scarcely for the common man, the house was a place where the roof kept his bed and be vastings dry, and the floor was made of earth, and one room was a pig pen, and other was for weaving. My feeling is that people should act in whatever way is intimately wish wellly to make them happy.Coercion tends to prevent happiness, and drop offdom tends to promote it. I do not think that a womans place should be forced on her, I think that women should be free. I also think that if they were actually free to pick the path that would for them lead to the greatest contentment, that many more of them would end up not going out to work. The housing site in modern Britain strikes me as inconvenient for the fostering of happiness. Whereas in one case a man could with a simple job withstand himself-importance and his wife and family in a home, today most couples find that some(prenominal) of them have to work full time to afford a right house.How terminate this be a solid thing? Do women go out to work at the check-out counter of a supermarket because they love it? No, I suggest that they do this because they think that they need the money. Would it not be better that they did not have to do this? If they were free, would they not prefer something else? House prices rise and fall dramatically. In recent times in Britain, they have risen very sharply. They have been subject to a inflationary force peculiar to themselves.In a given area, there are only so many houses. If everyone buys a house there for ?10,000, and each home is paid for by one persons wages, then perhaps thissituation could remain stable, or just follow the general pattern for inflation. But if later a couple, both of whom are working, buys one house for ?12,000, then the next person in the area selling his house pass on know that it is possible to stick by ?12,000 for it, and so will instruct his estate agent to nab this amount for him. Soon, all the houses become worth ?12,000, and the cycle repeats, with the prices going ever upward until after a while the only way to afford a house there is to pay for it with the wages of 2 jobs, and all the women have to work. Are the people of that area now richer? Are they happier?Some of them might be, only for most the situation is that they do not have much or any more expending money, merely instead money tied up in the same homes as before that today cost more, and now the women are all working, which makes everything difficult. Very few of the women will work at home, so the house will be empty most of the time. The thing itself that all this is for the house trances enjoyed less not more. Childcare becomes a huge problem.Many women will find themselves chasing their tails, trying to earn more so that they can afford to pay for child carers that they need because they are at work trying to get fair to middlingmoney to pay for childcare. People who argue against a womans place organism in the home are often well-educated people who take great interest in their careers. It should be remembered th ough that most women are not highly career-oriented, educated and intelligent. Working the till at a supermarket is not a career, it is a job. Whereas an educated woman might get great fulfilment from working as a doctor in a hospital, I do doubt that this is why many women choose to show in tins of baked beans for a living. Half of births are male. This is unlikely to adjustment in the foreseeable future.There are areas in Britain where the traditional male jobs have disappeared. Mines and steel works have closed, the army is now very small, and machines have taken over the jobs of many men in what few shipyards and car factories are left. Nevertheless, men still seek these sorts of job. Most new jobs are taken up by women. In many places, this leads to a great amount of male unemployment, and a discontented underclass of unemployed males is not good for a stable and peaceful society. Would it not be better to have those men doing something useful that gave them superciliousness and purpose?Men have learnd instincts that make them do things for women. They may not always realise that what they do is for women. Quite often, they may feel that the reverse is true. Men arrest recklessly. This is not good for society. Evolution has favoured men who take risks and show off, however, because in the past these men passed on the most genes. Today, selfish men drive too fast and endanger us all, but the drive in them that makes them do this comes from the fact that women of the foreign past were impressed by skill and daring. Today, men get a kick out of being able to support women.They also get a hefty kick in the confidence and self respect if they cannot do this. It is commonly remarked that men do not like to marry women who earn more than they do. Society at large does not respect the kept-man. Given that this stems from deeprooted instinct, it is incredibly unlikely that this will change in the near future. We could try and educate people to respect kept-m en, and kept-men to be happy being kept, but this would be going against the grain of valet de chambre nature. for certain it is much better to go with the grain of human nature.This way, rather than having a population that can tolerate the situation, you will have a population that will be happy. This may strike you as a ridiculous opinion, and an entirely subjective conclusion, but I must point out that there is a fundamental difference between the two states of being. In one, you have people who know that they ought to believe a certain thing because they have been told to, and who perhaps (though likely imperfectly) go along with this. With the other, you have a population that gets an endorphin rush from what it does.In our ancestral past, people did not have to fill in forms. They did have to copulate in order to pass on genes. Consequently, we did not evolve to get a natural mental high from form-filling, but we did evolve to get something of a pleasant sensation from cop ulation. Today, we have to fill in forms, but no amount of education can make formfilling fun, because our brains barely do not have a mechanism for releasing pleasure chemicals for form-filling. Our brains do, however, have very strongly hard-wired mechanism for rewarding sex.By the same logic you cannot educate men to be happy approximately being kept or women to be happy working in an office while a stranger looks after her kids. You can, of course, find exceptions. Somewhere, there is a happy kept-man, and a woman for whom photocopying forms is a straight source of joy. I am writing just about the great mass of people. One thing about the saying a womans place is in the home is that people find it belittling. To them it suggests that women are lesser things, not clever enough to do anything more than dust and cook. There is cryptograph in the statement that says this.If another saying were a mans place is in the army, or a mans place is in the milling machinery, would peop le similarly think this an insult to the intelligence of men? I think not. There is nothing innate to the saying a womans place is in the home that means that women are stupid. That association comes from the level of ideas from old arguments that have been used to suggest that women are inferior. Let us forget them. An awful lot of work has been done on human intelligence, and one consistent result is that the fairish man and average woman are of equal overall intelligence.Success these days is rated in male terms, it seems. To become high social rank in an organisation is high status and good, and to be applauded. To earn lots of money is impressive too. To be high-profile, assertive, and otherwise masculine receives p kindle and to be domestic and content is seen to be contrary to this. It is a great shame that women seem to see success in the same terms. To be self-respecting, they now are made to feel that they have to succeed as men. That they usually find that they are no t as good as men at being male they often put down to prejudice and seediness in society.If the only way they can succeed is at being male, and they are competing against men, then they will always lose. Similarly, men competing in a female world will always lose. Indeed, society is aslant that way too, as any man who has tried to get custody of his children after a part will tell you. If women will always lose, then they are likely to end up discontent. Surely it would be better to go with the grain of human nature, and offer them a feminine form of success. We live in a money-driven economy. To eat, most people have to buy food from shops. Mothers need money to raise children.For the typical woman, there are two ways of getting it from a man, or by earning it herself. clear the better of the two is from a man. You may be shocked to read this, but I really do mean it. If a woman can delegate the task of getting money to someone else, and by this method end up with the money she needs, then this is surely easier and better for her than having to manage the synchronic tasks of bringing up children and working. People may admire working mothers, and say, how ever do you manage it? but I do not believe that these women chose their way of life for its ease and convenience.So, it is better for the mother and her children to get the money from a man. Men might prefer to spend all their money on themselves, but this does not mean that it is better that they do. Men do get a reward in self-confidence from supporting their own children, and surely it is good for a society that they do. It seems that it is better for women, for children, for men, and for society that women get pecuniary support from men. This is all very well, but unfortunately, life is enormously more complicated than this may suggest. Marriages disruption down very often.One major reason that divorce is on the increase, is that women are more financially independent, and can afford to divorce . In a modern rich world, their children will not starve. After divorce, the typical woman is considerably poorer, and the typical man richer, but still women divorce their husbands. A society that forces women to stay in joins they hate would be sub-optimal, but so too surely is a society in which marriage is close to meaningless. It could be that we have fallen into a post-industrial trap. The invention of farming was a bit like a trap.Before farming, people did not own land, and wandered around hunting and gathering. The population was low and scattered and free. formerly farming started, people had to stay put to farm their land, and to guard it from pests and thieves. They had to regard the land they farmed as their own. factory farm increases the number of people who can live in a given area of land, and after not many generations, it was unrealizable to go back to hunting and gathering, because the population was then too large to support that way, and the rest of the lan d was beingfarmed by people who didnt take kindly to poachers. The result was that people who were once free were now trapped in the backbreaking world of farming. Perhaps our economy will make it impossible for houses to be affordable for typical single wage earners. If enough people stay together for long enough to pay enough joint mortgages, then house prices can stay inflated. Governments could not simply intervene and lower the price of housing. Attempts to force people to sell things for less than they could get for them always run short one way or another.Something is only ever worth what someone else is prepared to pay for it. It could be that men have ended up in a world where male virtues are criticised in all but the successful few, and in which their male instincts cause them to pursue lives that will bring them petty(a) pleasure. Meanwhile women cannot feel respected without independence, but cannot get enough money without dependence on a man who might be gone tomorr ow, and so still they have to go out and get jobs.

Business and Support Systems Essay

The pursual paper answers questions on three different case studies. The case studies are Reality Gets Better, The Flash barge in Machines Gone absurd and Piloting Valero with Real-Time Management. eccentric person Study 1 Reality Gets Better The residual between virtual candor and augmented reality is perception. Virtual reality is when a user whole enters a different reality visu everyy. This reality is completely computer generated. Augmented reality users enter a mixed world of computer generated and real life images. (Laudon & Laudon, 2012)The origin augmented reality is so likable to marketers is because it offers them a different way to present their products. The goal of marketers is to present their product in much(prenominal) a way that people will remember it, be impressed with it, and ultimately corrupt it. Augmented reality offers this through a series of interactional ads that can be used to impress and involve the consumer. (Laudon & Laudon, 2012) The reason augmented reality is useful for real estate shopping applications is it offers the buyer the opportunity to urinate an interactive view of a property that is up for sale without the hassle of making an appointment with a immovable company. The ability to use a phone to get pricing information, and pictures of the interior of a property is a major time savor and very convenient. (Laudon & Laudon, 2012)Based on what has been learned by this case battleground the applications for augmented reality are far r all(prenominal)ing. A manufacturing company could use augmented reality to get word employees and to direct employees. Simply have the employee wear a helmet and they would not have to do much thinking on the job as they could be led to every correct decision. Augmented reality such as the real estate application could be used at the humane society to thrust clear pictures and understandings of the animals they have up for adoption.Case Study 2 The Flash Crash Machines Gone Wil d? The conditions that preceded the flash crash were a market that was already low and moving dispirit, concerns by investors over the debt in Europe and current worries over the economy. (Laudon & Laudon, 2012)Some of the benefits of electronic handicraft include far faster trading than a human being could do, ability to analyze the market trends quickly and change what is being traded, lower cost and the ability to have a much liquid market. (Laudon & Laudon, 2012)The features that contributed to the crash would be the automate interchange put into place to sell regardless of time or price. The other feature would be the in high spirits frequency traders designed to purchase what was being sold and then sold when the price was lowered. Finally the automated trunks put in low offers that are so low they are not very in all likelihood to ever to be accepted. In the conditions created by the electronic trading, those stocks sold. (Laudon & Laudon, 2012)Due to the programming of the automated systems this crash could have easily been prevented if humans were in control of the decisions that were made. (Laudon & Laudon, 2012) They would have been able to set a better sell time and set the amount being sold. By doing the previous, none of the other events would have taken place. Case Study 3 Piloting Valero with Real-Time Management.When developing the new dashboard the issues that needed to be address would be making sure the dashboard was set to measure the appropriate items, making sure the system was able to send real time data and making sure executives, those at the refinery level and those at the individual level could view performance. (Laudon & Laudon, 2012)The measures of performance that the dashboards display include inventory management, safety, comprise and equipment reliability and postcode consumption. (Laudon & Laudon, 2012) Some of the management decisions that could be made by using these displays would include whether or not to purc hase new equipment, whether a plant needs to change its energy consumption, whether or not a plant needs to have more safety training, and whether or not a plant needs more inventories.Valero currently uses a group decision support systems designed to link systems to corporate headquarters and each of the fifteen plants. Valeros dashboards are very effective in piloting the company. As of 2009 a Valero executive said they were saving an estimated 140 million dollars a year in the seven plants that had the dashboard. He unless said that they could estimate a savings of up to 240 million dollars once the dashboard was put into all sixteen of their plants. (Henschen, 2009) There would be no real point in developing a dashboard with information outside the companys control. You cannot monitor events that you have no control over.