Business and Support Systems Essay

The pursual paper answers questions on three different case studies. The case studies are Reality Gets Better, The Flash barge in Machines Gone absurd and Piloting Valero with Real-Time Management. eccentric person Study 1 Reality Gets Better The residual between virtual candor and augmented reality is perception. Virtual reality is when a user whole enters a different reality visu everyy. This reality is completely computer generated. Augmented reality users enter a mixed world of computer generated and real life images. (Laudon & Laudon, 2012)The origin augmented reality is so likable to marketers is because it offers them a different way to present their products. The goal of marketers is to present their product in much(prenominal) a way that people will remember it, be impressed with it, and ultimately corrupt it. Augmented reality offers this through a series of interactional ads that can be used to impress and involve the consumer. (Laudon & Laudon, 2012) The reason augmented reality is useful for real estate shopping applications is it offers the buyer the opportunity to urinate an interactive view of a property that is up for sale without the hassle of making an appointment with a immovable company. The ability to use a phone to get pricing information, and pictures of the interior of a property is a major time savor and very convenient. (Laudon & Laudon, 2012)Based on what has been learned by this case battleground the applications for augmented reality are far r all(prenominal)ing. A manufacturing company could use augmented reality to get word employees and to direct employees. Simply have the employee wear a helmet and they would not have to do much thinking on the job as they could be led to every correct decision. Augmented reality such as the real estate application could be used at the humane society to thrust clear pictures and understandings of the animals they have up for adoption.Case Study 2 The Flash Crash Machines Gone Wil d? The conditions that preceded the flash crash were a market that was already low and moving dispirit, concerns by investors over the debt in Europe and current worries over the economy. (Laudon & Laudon, 2012)Some of the benefits of electronic handicraft include far faster trading than a human being could do, ability to analyze the market trends quickly and change what is being traded, lower cost and the ability to have a much liquid market. (Laudon & Laudon, 2012)The features that contributed to the crash would be the automate interchange put into place to sell regardless of time or price. The other feature would be the in high spirits frequency traders designed to purchase what was being sold and then sold when the price was lowered. Finally the automated trunks put in low offers that are so low they are not very in all likelihood to ever to be accepted. In the conditions created by the electronic trading, those stocks sold. (Laudon & Laudon, 2012)Due to the programming of the automated systems this crash could have easily been prevented if humans were in control of the decisions that were made. (Laudon & Laudon, 2012) They would have been able to set a better sell time and set the amount being sold. By doing the previous, none of the other events would have taken place. Case Study 3 Piloting Valero with Real-Time Management.When developing the new dashboard the issues that needed to be address would be making sure the dashboard was set to measure the appropriate items, making sure the system was able to send real time data and making sure executives, those at the refinery level and those at the individual level could view performance. (Laudon & Laudon, 2012)The measures of performance that the dashboards display include inventory management, safety, comprise and equipment reliability and postcode consumption. (Laudon & Laudon, 2012) Some of the management decisions that could be made by using these displays would include whether or not to purc hase new equipment, whether a plant needs to change its energy consumption, whether or not a plant needs to have more safety training, and whether or not a plant needs more inventories.Valero currently uses a group decision support systems designed to link systems to corporate headquarters and each of the fifteen plants. Valeros dashboards are very effective in piloting the company. As of 2009 a Valero executive said they were saving an estimated 140 million dollars a year in the seven plants that had the dashboard. He unless said that they could estimate a savings of up to 240 million dollars once the dashboard was put into all sixteen of their plants. (Henschen, 2009) There would be no real point in developing a dashboard with information outside the companys control. You cannot monitor events that you have no control over.