Tiny Habits Behavior Theory - Free Essay Example

Sample details Pages: 2 Words: 718 Downloads: 2 Date added: 2019/04/05 Category Psychology Essay Level High school Tags: Behavior Essay Did you like this example? Forgetfulness is a trait which every human undoubtedly experiences at one point or another. Honestly consider, who hasnt forgot where they placed their keys or an important date or appointment? To some extent, forgetting is rather unavoidable, not to mention it isnt always good to forget. So how is it that we effectively remember those very things we keep forgetting? BJ Fogg just may have cracked the code. Foggs theory was first brought to my attention in one of our class meetings and I was instantly intrigued by such a simple, straightforward approach. Foggs theory is transparently named Tiny Habits. In his theory, Fogg insists that changing or learning a behavior is as easy as adding the desired behavior to an existing behavior. This theory also accounts for both the level of motivation to change or learn and the difficulty of the task, creating a contingency of success. If your motivation is low and your task difficulty is high, you will easily become tired and throw in the towel. On the other hand, if your motivation is high and the task difficulty is low, you are more likely to find success. Keeping it small and simple is the name of the game here. To apply this theory I thought through many ideas, but nothing seemed as simple as keeping my face moisturized just once a day. Don’t waste time! Our writers will create an original "Tiny Habits Behavior Theory" essay for you Create order Since excessively drinking water has only helped my skin so much, my solution was to apply a moisturizer to my face in the mornings. As mentioned, pairing the desired behavior with an existing behavior is a key factor. Brushing my teeth in the morning is a definite must, so this makes for a perfect trigger behavior to participate in the new behavior, moisturizing my face. To create an environment of success, I placed my moisturizer right next to my toothbrush holder on the counter. For tracking the effectiveness of this pairing, I used a mini-whiteboard and created a chart. This chart was placed next to my towels which was also in sight whenever I look in the mirror. The routine became that I brush my teeth, use the moisturizer, and immediately after doing a happy dance for healthy skin. Fogg explains celebrating that you completed the desired behavior, or in this case the desired task, is crucial. My happy dance for healthy skin became a jingle and silly dance. There were many times I was still fairly tired while doing it so while the physical dance was meant to be the celebration, the little jingle became the main celebration. In addition, the jingle is a reminder of what Im working for which has served as good motivation. Another strong motivator was my skin feeling less itchy and less red after only three consistent days of using moisturizer. On days five and six, Friday and Saturday, I did not use the moisturizer and by Saturday evening my skin had started to itch again so I noticed the change go backwards as well. Feeling these shifts has kept me motivated for almost six weeks and since then I have only missed two days of moisturizing, 11 days apart. The first 27 days were tracked and out of these, I had moisturized (and followed other protocol) on 23 days. Based on this information and the satisfaction Ive had with creating this new habit, I have certainly found this learning technique effective. While Im hoping this simple celebration is motivation enough for quite some time, I believe that changing the celebration at some point could be helpful to boost motivation again, if necessary. Not only is the celebration a motivator, but it is also a way to take a moment for myself and to be silly and start the day off right (and fun)! Being my own subject was great because I feel I got to see more of a full-circle idea of the entire process. I would be interested in using Tiny Habits with others in a manner that reflects positive reinforcement, such as using verbal affirmations. Admittedly, Im not sure it would be as successful as making a personal change. While I am slightly surprised by how much Ive enjoyed exploring this theory, I do appreciate this intervention style and hope to find application for this in other parts of my life at one point or another.

The Patient Protection And Affordable Care Act ( Ppaca )

Dr. Hopper this was the most difficult assignment for me during this course, just because I didn’t have a lot knowledge on the Patient Protection and Affordable Care Act (PPACA). I know that the excuse of not having to rely no public health care is not a reason to be less knowledgeable, but is the truth. I know that I have said before that I’m concerned with health care after the military, but I do have a little time to figure it out. The reading assignment Remaking the American Health Care System was very help in assisting me with understanding the PPACA a little bit more. Even thought I know that there is more to the law than what was covered in the reading assignments, I enjoy learning about Medicaid expansion and the changes that†¦show more content†¦Information Technology can be use to address escalating health care costs, reform payment systems, reducing health care disparities, and can be effective in comparative research (). In this next section wi ll discuss how these recommendations fit or not fit with the initiatives of the ACA. Discuss how the Patient Protection and Affordable Care Act (PPACA) fits (or does not fit) with the recommendations. The U.S. Department of Health and Human Services (HHS) has established objective to meet the demands on the PPACA. Each of these objectives will show how the recommendation from the previous section align with the initiative of the ACA. Of first recommendation cover the control and lowering of health care cost. We see in objective D that the goal is to reduce the growth of healthcare cost while promoting high-value, effective care. This objective is meet through the ACA market reforms to individual and in business that ensure access to quality patient care. The law implemented reforms that gave consumers leverage when purchasing insurance. These initiative also rewarded physician that delivery high quality, efficient and well coordinated care. More over, the Federal Coordinated Health Care Office was established to improve coordination between state and federal to ensure full access to Medicare and Medicaid beneficiaries (). The Performance goal include reducing readmission r ate for MedicareShow MoreRelatedPatient Protection and Affordable Care Act (Ppaca)1014 Words   |  5 Pagestimeline of the Patient Protection and Affordable Care Act (PPACA) that was signed into law by President Barack Obama on March 23, 2010 and to discuss its potential impact on healthcare access, costs and quality, and insurance companies. . II. Healthcare Reform Timeline The PPACA includes comprehensive reforms that will take place over the next four years. It is intended to hold insurance companies more accountable, protect consumers, lower health care costs, increase the quality of care and provideRead MoreThe Patient Protection and Affordable Care Act (PPACA)1660 Words   |  7 Pagesï » ¿The Patient Protection and Affordable Care Act (PPACA) is one of the most substantial reforms in Medicare since 1965. This is now considered the law of the land according to Douglas Holtz-Eaton. The PPACA portrays a â€Å"coverage first† strategy. â€Å"Sadly, a review a of the state’s experience bodes poorly for the future of national reform.† (Point/Counterpoint 177) There are two major driving factors in which could propose a threat for this reform. The first factor is it costs too much. Many decadesRead MoreThe Patient Protection Affordable Care Act ( Ppaca )3791 Words   |  16 PagesThe Patient Protection Affordable Care Act (PPACA) is a federal statute that was signed into law on March 23, 2010 by the Obama Administration. PPACA is more commonly referred to as the â€Å"ACA† or â€Å"Obamacare†. â€Å"A primary goal of the ACA was to increase access to health care services, largely through major expansions of state Medicaid programs in 2014 and beyond† (Wilk, 2014). The quest for health care reform began in the early 1900s and has become increasingly more debated throughout the century. TheRead MoreThe Patient Protection And Affordable Care Act ( Ppaca )1905 Words   |  8 Pages There is also transformation in health care and nursing will change from the acute setting into the community setting. The evolving practic e is changing from treating of illnesses to wellness and prevention. The 2010 Patient Protection and Affordable Care Act (PPACA) signed in law helped millions of Americans get health insurance,; and thus increased patients seeking health care. Over thirty millions more Americans now have access to equal and affordable health insurance as quoted by Sochalski Read MoreThe Patient Protection And Affordable Care Act ( Ppaca )916 Words   |  4 Pages With the establishment of the Patient Protection and Affordable Care Act (PPACA), more and more Americans are able to have access to the healthcare, but roadblocks have occurred in the road to get there. After the signing of the bill into law, about 26 states filed a lawsuit in the setting of a federal court. This was done to challenge the constitutionality of the individual mandate (individuals must possess a minimum level of health insurance or face financial penalties) and the Medicaid expansionRead MoreThe Patient Protection And Afford able Care Act ( Ppaca )1508 Words   |  7 PagesIntroduction The Patient Protection and Affordable Care Act (PPACA), also known as the Affordable Care Act (ACA) or also known as Obamacare is a federal signed statute that was signed into law by President Barack Obama on March 23, 2010 (Secretary, 2015). According to Persad (2015), â€Å"the ACA may be the most important health law statute in American history† (Persad, 2015, pg.119). With the passing of the ACA, the coverage that American citizens now receive is very beneficial since its coverage extendsRead MoreThe Patient Protection And Affordable Care Act ( Ppaca )1869 Words   |  8 PagesProfessor Grant ENC 1101 26 April 2015 ObamaCANT: Healthcare That Can’t Provide For Americans The Patient Protection and Affordable Care Act (PPACA), also known as the Affordable Care Act or â€Å"Obamacare,† is a federal law that forever changed America on March 23, 2010. The intention of this law is to provide millions of American citizens who are uninsured or underinsured with reasonable and affordable healthcare coverage. Unfortunately, the law has failed to do so in several ways and has actuallyRead MoreThe Patient Protection And Affordable Care Act ( Ppaca )1968 Words   |  8 PagesThe Patient Protection and Affordable Care Act (PPACA), also known as the Affordable Care Act (ACA) or, more commonly, Obamacare, is a United States federal statute signed into law by President Barack Obama on March 23, 2010. The law mandates United States citizens to obtain health insurance coverage and businesses of 50 or more full time employees) to provide health insurance to its’ employees. Should you not be covered, a penalty will be imposed. The concept of providing every person in theRead MoreThe Current Patient Protection And Affordable Care Act ( Ppaca )2437 Words   |  10 Pages the American people and the media all have differing opinions on the direction of such a reform. The following is an investigative review of the current Patient Protection and Affordable Care Act (PPACA), which is the latest attempt at reform and the most ambitious healthcare reform in the history of the United States. The core design of PPACA is to ultimately provide universal healthcare to the nation. The present review of literature addresses both the benefits/deficits, implementation and evaluationRead MoreObamacare : The Patient Protection And Affordable Care Act ( Ppaca )1237 Words   |  5 PagesObamaCare, officially known as the Patient Protection and Affordable Care Act (PPACA) but sometimes also referred to as the Affordable Care Act (ACA) for short, reforms the health insurance industry and the American health care system as a w hole. The law brings forth many changes for the American families that make healthcare more affordable and accessible. The law focuses on four aspects of improvements in healthcare for Americans: affordable insurance for individuals and small business owners,

Problems on the Supermarket Area Free Essays

string(140) " our branch or sell it in front of the customers, there is a need to check on every single product receive \(Deloof Jeggers, 1996\)\." 1. INTRODUCTION One of the main reasons research into customer complaints is important is because of competition (Van Horne Wachowicz, 2000). All Hypermarkets become highly competitive in terms of winning the customers. We will write a custom essay sample on Problems on the Supermarket Area or any similar topic only for you Order Now Hypermarkets which do not get feedback from their customers about their service run the risk of losing them. In addition, if the Hypermarket does not look into this area seriously, the Hypermarket will not have the knowledge to make the necessary changes to their service. To maintain the good reputation for the Hypermarket and the deals between the supplier and the Hypermarket, there is a need to investigate and solve the issue of peculiar taste in frozen lambs sold in the Hypermarket in order to prevent such situation from happening again. Hence, this report will firstly describe the issue that occurs in the Hypermarket, which is the frozen lamb produce peculiar taste after cooking. Then, the report will discuss four possible problems that lead to the situation which are failure to follow the criteria given for every product delivered, low quality product, improper checking when receiving the product and poor management of the stock storage. Besides discussing about the possible problems this report also will provide three solutions and recommendations to prevent this situation from occuring again which are discussion, send staffs for training and courses in handling the stock and service the stock storage. 2. 0 STATEMENT OF PROBLEM In the third week of September, 2011, the Hypermarket has received more than five customers’ complaints regarding the frozen lamb sold in the Hypermarket. Most of the frozen lamb produced peculiar taste after being cooked. As a result, the customers who bought the frozen lamb and ate them complained that they suffered stomach ache and diarrhea. Looking at these complaints, the Hypermarket feels that this issue should be looked at seriously; as it might cause negative consequences to the Hypermarket such as loosing more customers and decreasing in sales. As such, the Hypermarket believes that in depth investigation and thorough report should be given to the Branch Manager so that this situation would be prevented. 3. FACTORS THAT LEAD TO THE PROBLEM 1. Failure to Follow the Criteria Given for Every Product Based on the customers’ complaints and discussion among the staffs, one of the possible factors that lead to the peculiar taste of the frozen lamb is failure to follow the criterias given by the Hypermarket. For every order made by the Hypermarket, there will be a list of criterias that should be followed by the supplier. These criterias are significantly important and ought to be followed because it has considered every aspect when choosing a product (Rao, 1989). For instance, when the Hypermarket requests for frozen meat particularly frozen lamb, the supplier has been given several criterias that should be obeyed to. Some of the criterias are the frozen lamb should be safe to be cooked and kept in the freezer, for example. This is to ensure that the frozen lamb are safe to be used, produce good taste while cooking, and will not lead to unhealthy diseases such as diarrhea and stomach ache. Since the complaints are focusing on the peculiar taste, this shows that the supplier has failed to meet the requirements needed. The frozen lamb has produced peculiar taste and resulted negative consequences to the customers. Basically, the Hypermarket believes that the problem aroused is due to the suppliers’ failure to ensure that the frozen lamb has meet the requirements. Moreover, following these requirements are one of the major issues that has been focused when choosing the supplier. Thus, strict actions and improvements should be made on this area, so that this issue would not happen in future. 2. Low Quality Product Apart from failure to follow the criterias given, another factor that might contribute to the problem is the low level of quality product. According to Deloof and Jeggers (1996), quality can be defined a state of being free from defects, deficiencies and significant variations, brought about by the strict and consistent adherence to measurable and verifiable standards to achieve uniformity of output that satisfies specific customer or user requirements. This means that having a good quality product provides a confirmation to customers that the product they buy are well measured, built and produced. It is important to have a good quality product; this will retain customers on buying that particular product because they trust the product. In relation with the problem faced byt the Hypermarket, the frozen lamb supplied by the branch might be considered as low quality product as it produces peculiar taste. This might due to the condition of the lamb itself, and how it is being run by the staffs. Furthermore, the lamb might be received in unfresh condition, or it has been taken from unreliable sources. Therefore, this report is to ensure that the branch will reevaluate the supplier of the lamb, so that this situation could be prevented in future. Besides, having low quality product will increase company expenses, as customers will keep on returning the product that they bought (Long, Malitz Abraham, 1993). Consequently, there will be another process of reevaluating the product which demand cost and time. This will somehow decrease the sales of the product and increase the budget for that particular product which in this case, the frozen lamb. Hence, a thorough evaluation on where the lamb is taken from should be done to ensure the good quality of the frozen lamb that being sent to the Hypermarket. 3. Improper Product Checking when Receiving and Delivering The third possible factor that leads to the peculiar taste of the frozen lamb is improper product checking during receiving and delivering. It is off paramount importance for the sender and receiver to check on every product when they arrive at the storage place. This stage is known as internal control where before we deliver the product to our branch or sell it in front of the customers, there is a need to check on every single product receive (Deloof Jeggers, 1996). You read "Problems on the Supermarket Area" in category "Essay examples" This is to ensure that every product is in their best condition. Sometimes the product might be over- looked from the outside. However, due to the delivery service the product might be damaged or having defects. Hence, it is very important to check on the product entirely so that these possible situation would not happen. In conjunction with the problem of hampering the frozen lamb, some of the issues regarding improper product checking are; the branch and the hypermarket might not do proper checking when sending and receiving the frozen lamb. The branch should do thorough checking of the frozen lamb when receiving from the supplier before the frozen lamb are sent to the Hypermarket. Many external factors should be looked at while delivering the frozen lamb to the Hypermarket because through out this period there are numerous possibilities for the lamb to be defected. For example, some of the frozen lambs might probably fall out of the storage in the lorry, and this has affecting the lamb as well as the taste of the lamb when cooking. Thus, whenever a product is received, there is a need to check each of the product condition, so that we could avoid any negative experiences with the customer. 4. Poor Management of the Stock Storage The fourth possible factors that contribute to the problem occured in the Hypermarket would be poor management of the stock storage. Basically, There are five principles of stock storage that should be followed which are labelling, position, rotation, humidity and temperature (Doyle, Beauchat Montville, 1997). For each product that being kept in the storage, it must follow closely this principles based on what type are they (Pitt Hocking, 1997). For instance, the raw materials and ingredients stored in establishment shall be kept in appropriate conditions, as to prevent harmful deterioration and to protect them from contamination. In addition, items such as cleaning chemicals, other chemicals, and insect and rodent poisons in separate areas to food and food packaging. There are two types of storage which are dry goods and chilled storage that could cater to frozen and dried products (Palmer, 1983). Knowing these principles of stock storage and the appropriate way of handling the storage, it shows that there could be some mishandling cases that lead to the peculiar taste of the frozen lamb. The staffs might not securely and completely wrapped all the frozen lamb in refrigerators and freezers. In addition, the workers might not use accurate trays or containers while keeping the frozen lamb. Regenstein Regenstein (1979) revealed that it is important to wrap all the frozen lambs in order to prevent cross-contamination and to maintain quality. Besides, the trays or containers should have enough space for liquid from defrosting items, or blood, from the lamb. Instead of the stock storage, the stock rotation of in the stock storage should be looked at as well. A suitable system of stock rotation should be applied to make sure older foods are used first to avoid spoilage. This applies to chilled and frozen foods as well as other products (Regenstein Regenstein, 2000). For example, foods with an expired ‘use by’ date, which you are returning to the supplier for credit, should be clearly marked to show they are not intended for sale or place them in a clearly marked container. In relation to the frozen lamb case in the Hypermarket, these principles might be overlooked and caused peculiar taste. The frozen lamb might be expired or not being kept securely in the chilled storage. As stock management is the utmost possible reason that leads to the peculiar teaste of the frozen lamb, strict actions should be given in this area so that this problem would not be happening again. . SOLUTIONS AND RECOMMENDATIONS TO SOLVE THE PROBLEM 1. Discussion Apart from seeking for the possible factors that lead to the peculiar taste of the frozen lamb, the purpose of this report is also to suggest ways to improve and overcome this situation. The first strategy that should be taken to address the issue is by having a discussion between the supplier, the bran ch manager and the store manager. The discussion is effective to be conducted, as it involves a process of exchanging the ideas and opinions. The involved parties could brainstorm and become more aware of the problem (Richard Laughlin, 1980). Furthermore, it shows that through discussion allows every side to solve the problem and able to implement the strategies to overcome the problem. Besides, the discussion would be a form of verbal warning to the supplier and other branches that this situation should not happen again in future. In case it happens, everybody would be aware of the other consequences such as the cancellation of the deal where the Hypermarket could request to change to a new supplier. . Training and Courses for Staffs Secondly, after having in depth discussion in investigating the issue of the peculiar taste of the frozen lamb, there must be other follow up solutions that need to be done in order to prevent this situation from happening again. It is important to ensure that every staff in this area are well informed about the job scope (Maher Graves, 2007). Every staff ought to attend a training and cour ses before being employed. The training and courses are designed to enhance the quality of every staff’s service. For example, every staff needs to understand analytically on how to run dry goods and frozen products. The staffs should be aware that the stocks that will be expired in a short time should be marked clearly. This is to avoid the products from being arranged and displayed in the shelves. Furthermore, the staffs should aware that expired or nearly expired product will cause negative consequences to the customer if they happen to buy them. In the case of frozen lamb in the Hypermarket, one of the possible reasons that lead to the problem is perhaps the lamb has reached the expiry date. The selected staffs must know how to manage and arrange frozen foods such as lamb in order to retain the quality of frozen lamb in the Hypermarket. This proves that through training and courses the management of the every product sold in the Hypermarket could be enhanced tremendously. These types of training and courses are also valuable in maintaning the quality of every staff’s service. Apart from merely learning how to handle the product in practical, there is a strong need to provide sufficient theoretical input of it to every staff. Hence, it would be beneficial to conduct a test at the end of the training and courses. The purpose of the test is to set a standard (Hind, Moss McKellan, 2007) before the Hypermarket employ somebody into the field. Therefore, every staff have to pass the test and this will somehow maintain the quality service offered by the Hypermarket. Consequently, such situation like having frozen lamb with peculiar taste could be prevented from happening again. 3. Service the Stock Storage Regularly Finally, one of the utmost important ways to solve the problem regarding the peculiar taste of frozen lamb in the Hypermarket is servicing the stock storage regularly. It is known that stock storage is a place where all the products are being kept (Palmer, 1983). The importance of having storage is to ensure the availability of the products. In the storage, all products are being storaged according to the type of food whether they are dry goods or chilled foods. In addition, the shelf life and date codes of items can be determined based on the correct storage conditions, including temperatures and labels (Doyle, Beauchat Montville, 1997). For instance, food with a short shelf life in which food poisoning organisms can grow such as frozen foods are labelled with a USE BY date (Pitt Hocking, 1997). It is an offence to have on display, or sell, food after the use by date has expired, even if it appears to still be fit to eat. These are some of the rules that should be followed in the stock storage. To ensure that the storage is safe for every product to be kept; therefore, regular servicing should be done. Regular servicing is to prevent defects and deficiencis of the products such as cockroach bites at the edge of the packaging or for chilled food, there will be bacteria in the food due to inappropriate temperature (Regeinstein Regenstein, 2000). Doyle, Beauchat and Montville (1997) also suggested that the storage should be serviced at least once a month in order to maintain the cleanliness of the storage and safety of the products. Instead of servicing the storage as a whole, the place where we keep frozen foods is most important to be serviced monthly. This is due to the condition of the food like frozen foods tend to produce excessive water and smell due to their type of food. For example, frozen lamb will definitely produce blood and water but in frozen condition. These excessive waste will stay in the storage even we have taken out the food from the place. So, to clean up the storage twice a month is appropriate in order to avoid contamination from happening to the frozen food. Besides, packaging and wrapping materials and catering disposables to be used for food should also be kept in clean, dry, pest and contamination free stores (Pitt Hocking, 1997). Thus, in relation to the frozen lamb in the Hypermarket, regardless of the supplier, the branch manager and the hypermarket, the stock storage in every place should be serviced regularly to prevent contamination. As a result, any incident like peculiar taste from the frozen lamb could be avoided from happening again in future. 5. CONCLUSION In summary, this report has elaborated three main areas that should be looked at in order to solve the issue of peculiar taste for the frozen lamb in the Hypermarket which are problem, factors and solutions. The report has identified that the peculiar taste produced by the frozen lamb result several consequences to the Hypermarket. Some of them are; the customers suffer diarrhea and stomach ache after eating the lamb and several complaints about similar issue have received. The Hypermarket believes that this issue should be investigated in order to retain customers. There are four factors that have been identified which are failure to follow the criteria given for every product delivered, low quality product, improper checking when receiving the product and poor management of the stock storage. Thus, to solve this situation as well as address these factors, this report has come out with three solutions which are discussion, send staffs for training and courses in handling the stock and service the stock storage. It is hoped that this report will be beneficial to all parties especially the Hypermarket in addressing the issue of peculiar taste produced by the frozen lamb. To ensure the success of a business, everybody should play a big role in making that happen. (2780 words) How to cite Problems on the Supermarket Area, Essay examples

Strategic Intent free essay sample

Traditional competitor’s analysis is far too outdated in order to measure the continuously changing global market and develop organizations sustainable strategic intent (Hamelamp; Prahalad 1989). The organizations inside and outside scope of constantly changing global market have developed dramatic impact to the organizations, causing difficult to develop sustainable competitive advantages. Thus the organizations have to widen their vision to all possible competitors in order to incorporate and develop competitive advantages leading the firm’s success. By firms continuously reviewing and comprehending competitor’s strategic intent and their SWOTs analysis gives strong vision to changing global market and ideal to where the firms should be leading to Curtis et al (2006). This will result in firms developing sustainable competitive advantages in continuously changing global market. Furthermore by understanding competitor’s internal strength and weakness, by overpowering them contributes to firms broadening their view of future global market place and understanding there strategic intent can turn into firm’s development of their own sustainable strategic intent and competitive advantages (Grant 2003). As a result acquisition of the broad view of all the possible potential competitors and global market, by comprehending and studying competitors SWOTs and strategic intent allows success in firms in global market through gaining sustainable competitive advantages Grant (2003). However, if the firm’s vision of the changing global market place and competitors is narrow it may causes firms to be defeated their opportunities in gaining competitive advantages in global market place and also their current market position (Chandrapeakaikul 2008). Firms’ having narrow vision prevents them to comprehend the changing global market and visualize the future global market place, which leads to firms fail achieving sustainable strategic intent and success. As global leading organization it’s clear that they have strong measureable and sustainable strategic intent allowing them to create sustainable competitive advantages in the global market (Hamelamp; Prahalad 1989). Thus in order for firms to gain sustainable strategic intent it requires them to have extraordinary communication, which allows individuals in the firms to increase their devotion and dedications to the process of the firms objective. Furthermore it allows amongst the firm’s members allows in increasing effectiveness and efficiency, which leads to firm’s success. Within the firms high-level leader has significant role in developing and continuously improving communication between individual members of the firm. It is emphasized by Lreland and Hitt (1999) that having effective strategic plan in communicating and organizing firms members formed by the high level leader results firms competitive advantages creating synergy influences and improves strategic decisions. In addition, it also provides basis for coordinating decentralized decision-making that brings strong standard position in global market to the firms. Strategic planning can develop the environment of the organization that might create focusing on improving individual members ability to approach personal’s best goal if this condition satisfied sum of individuals efficient tigers considerable results of value in organization which is beyond individuals pure sum (Andersen 2000). However, when the high level leaders sets a goal, which is astronomical or impossible to approach, it causes individuals in the firms to decrease in their moral, motivation, and leads to divergence. This triggers firms to misplace control of the human resources causing problematic in predicting or finding the strategic of all potential competitors in the global market. Also it is indicated by Lines (2004) that if the values and the goals are not been reflected or been achieved firms are expected to decrease in their ability and capability. It can be seen that successful and leading firms have well developed management structure that tends to success in acquisitioning sustainable strategic intend and competitive advantages. Hamel and Prahalad (1989) suggest that by firms utilizing managers and high-leveled managers can take role in figuring out the global market trend and customers in order to approach sustain strategic intent, which allows the firms to have long-term plan that leads to organization success. Furthermore, firms managers should implement total quality management (TQM), which can become their competitive advantages, by providing better quality and service them competitors (Claver et al. 2001). This can benefit by firms achieving strategic process, which allows them to settle a correlation between total quality management and strategic management. Total quality management benefits firms by providing goods and service, which consists of, enhanced quality to customer’s satisfactions. It results in building a sustainable comparative advantage amongst competitors by attracting more customers. Following this process the executive is able better communicate with whole firm members in order to increase co-operation and co-ordination among the firm’s members. As a result, the form of the organization turns from bureaucratic culture to quality-oriented one, which triggers sustainable and long-term competitive advantage and would contribute to successful organization (Claver et al. 2001). In addition TQM also can benefit when it firm faces opportunities, they get various inter-comprehension and are able to predict future long-term plan or forecast in same time. By achieving opportunity which is external factors that organization has no control, it provides them with great change to create sustainable strategic intent and comparative advantages. However when they failed to get motivation to approach the goal, the firm’s aim could be not success to process. This results from incorrect information or inefficient decisions that firms have made in order for them to achieve the goal (French, Kelly amp; Harrison 2004). Also strategic intent mix process could lead to conflicts between the firm’s members when they combined and subsequently processing it together causing inefficiency and failure to survive in the global market.